The ‘Ugly Consequences of the Beautiful Game’ campaign has been developed by Lancashire Police and Crime Commissioner, Lancashire Constabulary and the county’s Fire and Rescue Service on behalf of the Safer Lancashire communications network to raise awareness of the consequences of domestic abuse, arson, drink-driving, alcohol-fuelled violence and cooking fires this summer.

In each case, the message to offenders will be clear – there are no excuses. Don’t pay the penalty. 

Preston North End, Blackpool, Blackburn Rovers and Burnley have pledged to stand together against domestic abuse, after it was revealed reported incidents rose by around 25 per cent during England games at the 2010 World Cup.

Lancashire Police and Crime Commissioner Clive Grunshaw said: “Residents across the county will be coming together to watch the World Cup this summer, and it should be a time for fun and celebration.

“But unfortunately, experience tells us the tournament is also likely to be a time for excessive drinking – which can have devastating consequences. I hope residents will take notice of this campaign and think twice about their actions this summer.  We are not trying to stop residents going out and enjoying themselves, but want to make sure that a criminal record or serious injury is not the unintended result of their night out.

“The message is clear – there are no excuses for breaking the law, and the penalty could be much greater than you imagined.”

Increases in crime and anti-social behaviour are most prevalent when England are knocked out of the tournament and after the final. And the Fire Service are also using the campaign to spread the message about the dangers of accidental fires in the home, which tend to increase throughout the tournament as a result of residents forgetting they have cooked food after drinking or failing to properly extinguish a cigarette.

North West Ambulance Service recorded a 34 per cent increase in the number of assaults after England were thrown out in the 2010 games. It also saw a 21 per cent increase in the number of 999 calls compared to the previous weekend that year.

Over the next six weeks, billboards will be appearing in Blackpool, Blackburn and Preston warning domestic abuse offenders to “Leave the Striking to the Players”, while bus shelter adverts will urge victims, friends and family to “Blow the Whistle on Domestic Abuse”.

Banners will also be displayed by partners on prominent roads and buildings across the county highlighting all elements of the campaign, and posters and beer mats will be appearing in pubs, clubs, workplaces and community buildings.

The campaign is being supported by partner agencies including Blackburn with Darwen Council, Blackpool Council, Lancashire County Council, the Army, Clinical Commissioning Groups and domestic abuse services.

The campaign will run until Sunday, July 13 and can be followed on Twitter using #noexcuses and by following @LancsPCC @LancsPolice and @LancashireFRS.